2022
Co-developed the character universe and storyline to support a cohesive NFT narrative across 6,666 PFPs.
Planned a multi-phase launch with 3 companies and over 100 deliverable campaign assets pre-launch and minting.
Refined 700+ 3D asset variables to ensure story consistency and flawless generative assembly.
Designed the website and marketing assets aligned with IP visuals for global campaign use.
Led community growth across Discord, Twitter, and Instagram, engaging fans in 5 countries and major Web3 expos
Collaborated with smart contract engineers to deliver seamless randomization and 6,666 unique NFTs.
Services
UX & UI Design
Brand Design
Platforms
Website
Tools
Figma
PS & AI
My Role
PM & Marketing
Product Designer
Odyssey is a Web3 NFT project launched by a singer-songwriter to foster a cross-disciplinary community. We focused on storytelling and PFP NFTs to unite creators through music and design. As a project designer, I handled creative direction, production integration, and cross-team coordination. I also aligned the design with Web3 tech for generative minting and planned marketing campaigns and community events to deliver an engaging launch experience.
Client : Management Company
Duration : 7 months
TA : Fans of the singer, as well as musicians, artists, and creative professionals.
Scope : Led end-to-end design, operations, marketing, and launch services for the artist and their management agency.
Beyond product design, I led cross-team coordination and aligned design with Web3 tech to support generative minting. I also planned marketing campaigns and hosted community events to deliver an engaging launch experience.
Product Designer
Jin
3D Designer
Hugo
Yaga Studio Art Director
Gating
Yaga Studio Art Director
Yafei
We led creative direction, developed the IP story, planned PFP traits and quantities, and coordinated teams to deliver 6,666 generative NFTs. We also created the brand narrative, visual assets, and website, ensuring smart contract logic supported generation. Post-launch, we built and engaged a community across social and Web3 platforms.
Co-created a compelling brand narrative and character universe to build story consistency and foster community connection.
Ideating hundreds of visual traits to align with the generative logic for over 6,666 PFP NFTs, ensuring compatibility with smart contracts and scalable NFT output.
Designed a brand-aligned website and launch assets, including toolkits and social content tailored to the target audience.
Led QA and reviews to ensure all 3D traits met quality standards with no visual issues across 6,666 NFTs.
Coordinated across artist, 3D, and dev teams to align timelines, expectations, and deliverables in a multi-party setup.
Built a cohesive engagement flow and visual identity across Discord, Twitter, Instagram, and Web3 platforms.
As the lead design supervisor, I tackled three core challenges beyond my design duties:
Cross-Team Communication — Acted as the key liaison between the 3D animation team, in-house developers, and executive stakeholders to align creative and technical goals.
Timeline Planning — Built and executed a backward production schedule from launch, covering character design, animation, and marketing phases.
Technical Alignment — Reapplied my 3D design knowledge to ensure asset feasibility and bridged communication between design and smart contract development for smoother integration.
I led early-stage planning by defining the roadmap and aligning the character-driven IP with launch goals. Working backward from the release date, I mapped key milestones, calculated trait logic for 6,666 unique NFTs, and ensured each PFP felt engaging. I also turned cross-team needs into clear plans and aligned stakeholders across the artist’s team, 3D studio, and developers.
I designed a theme driven website structured around three narrative stages “Departure, Growth, and Bloom” to reflect the project’s evolving story and community journey. The content was released in sync with the roadmap phases. I also translated character traits into a functional UI kit and consolidated them into a scalable design system for consistency across all digital touchpoints.
I planned and hosted community events on Odyssey’s Discord based on the project roadmap, designing themed visual content for social media promotions at each phase. To bridge online and offline engagement, I also created print-ready promotional materials for use at Web3 NFT exhibitions and in-person community events.
