👋 I'm Jin Guo
👋 I'm Jin Guo
👋 I'm Jin Guo
I’m a senior product designer with 10 years of experience crafting digital products that bridge business goals and user needs.
From strategy to visual execution, I help teams turn complex ideas into intuitive, impactful experiences—let’s design what’s next.
I’m a senior product designer with 10 years of experience crafting digital products that bridge business goals and user needs.
From strategy to visual execution, I help teams turn complex ideas into intuitive, impactful experiences—let’s design what’s next.
My
Projects
2022 Q3 - 2024 Q3
Redesigning ESB.IO: Boosting a Gaming Platform's UX
Redesigning ESB.IO: Boosting a Gaming Platform's UX
ESB.IO is a gaming platform that helps beginners find esports info and place bets easily.
Reskin
UX/UX
Gaming
RWD
Data Analysis • Plan Structure • UI/UX Design • Design System • Design QA
2022 Q2 - 2022 Q4
Building Flare: An App for a Dining Brand
Building Flare: An App for a Dining Brand
Flare APP is a social reservation platform for Flare All-Day Dining.
New
UIX/UI
Branding
Dining
App
Interview stakeholder • User need • Branding CIS • Brainstorming • Create service • UI/UX
2022 Q1 - 2022 Q4
Shaping Odyssey: A Web3 NFT Community
Shaping Odyssey: A Web3 NFT Community
Our Odyssey is an NFT brand created by an idol singer for an artist community.
New
PM
UX/UI
Branding
NFT
Assist in communication • Schedule planning • Art PFP & Blockchain integration • Promotional design • Event planning • Official community management • Mint website design.
2021 Q2 - 2023 Q1
Revamping Gosu: Modernizing an Esports Platform
Revamping Gosu: Modernizing an Esports Platform
Gosu is a user-friendly platform for esports fans, offering real-time and complete esports content.
Reskin
UX/UI
Esport
RWD
App
Restructure framework • Style proposal • Rule brainstorming • New feature planning • UI/UX design • Define design system • Design QA • Feature maintenance
2020 Q1 - 2020 Q2
Designing BitGin: A Crypto Exchange for Newcomers
Designing BitGin: A Crypto Exchange for Newcomers
BitGin is a user-friendly cryptocurrency exchange platform that seamlessly converts TWD to USDT, with a simple UX for beginners.
New
UX/UI
Crypto
RWD
Competitive Product • Plan Structure • UI/UX Design • Design System
2019 Q3 - 2020 Q2
Optimizing BTSE Wallet: Enhancing Pro Crypto Management
Optimizing BTSE Wallet: Enhancing Pro Crypto Management
BTSE is a cryptocurrency exchange that offers crypto trading, investment, and CeFi products, providing tailored solutions for both retail and institutional users.
Maintenance
UX/UI
Crypto
RWD
Wallet maintenance • Blockchain tech communication • Smart contract understanding • Currency trading • Deposit and withdrawal optimization • Transfer improvement • Multi-currency maintenance • KYC optimization.
2018 Q4 - 2020 Q2
Overhauling 138 Sunbet: Engaging Younger Gamers
Overhauling 138 Sunbet: Engaging Younger Gamers
138 Sunbet is a gaming platform with a diverse game selection and user-friendly UX for young users.
Reskin
UX/UI
Gaming
RWD
Homepage design • Redesign game lobby • Optimize deposit and withdrawal process • Add trial games • Design game icons • Deliver designs • Write design documents • Conduct design QA.
2018 Q2 - 2018 Q3
Designing Omlet Arcade: A Pro Mobile Livestream Tool
Designing Omlet Arcade: A Pro Mobile Livestream Tool
Omlet Arcade is a live streaming App for mobile gamers, enabling one-click social media while fostering a gaming community.
Maintenance
UX/UI
Esport
App
Software
New feature design • User experience optimization • Product growth • Live-streaming software design • Unique stream overlays
2017 Q1 - 2018 Q1
Creating Micro Heart: A Sleep Health Monitoring Service
Creating Micro Heart: A Sleep Health Monitoring Service
Micro Heart Biomedicine is a mattress and mattress detector designed to monitor the user's sleep health.
New
UX/UI
Service design
Health
App
Research on the elderly • Stakeholder interviews • Defining user needs • UI/UX design • Service blueprint, Business model
2015 Q3 - 2016 Q1
Driving MSI’s O2O Strategy: Designing a VR Store
Driving MSI’s O2O Strategy: Designing a VR Store
Studied MSI product purchasing behavior across customer groups and created a VR store for a new online-to-offline shopping experience.
Innovation
User research
Service design
VR
Industry research • Stakeholder interviews • Field observation • Client persona • Co-creation • 3D modeling • Storyboard planning.
2014 Q3 - 2015 Q1
Innovating at MSI: Transforming Research into a Patented Product
Innovating at MSI: Transforming Research into a Patented Product
Studying the inconveniences experienced by esports players during gaming and proposing solutions to create Dragon eye software.
Innovation
User research
UX/UI
Esport
Software
Survey screening • Preliminary interviews • Diary studies • Behavioral observation • User interviews • Workshop • Research report
My
Projects
2022 Q3 - 2024 Q3
Redesigning ESB.IO: Boosting a Gaming Platform's UX
ESB.IO is a gaming platform that helps beginners find esports info and place bets easily.
Reskin
UX/UX
Gaming
RWD
Data Analysis • Plan Structure • UI/UX Design • Design System • Design QA
2022 Q2 - 2022 Q4
Building Flare: An App for a Dining Brand
Flare APP is a social reservation platform for Flare All-Day Dining.
New
UIX/UI
Branding
Dining
App
Interview stakeholder • User need • Branding CIS • Brainstorming • Create service • UI/UX
2022 Q1 - 2022 Q4
Shaping Odyssey: A Web3 NFT Community
Our Odyssey is an NFT brand created by an idol singer for an artist community.
New
PM
UX/UI
Branding
NFT
Assist in communication • Schedule planning • Art PFP & Blockchain integration • Promotional design • Event planning • Official community management • Mint website design.
2021 Q2 - 2023 Q1
Revamping Gosu: Modernizing an Esports Platform
Gosu is a user-friendly platform for esports fans, offering real-time and complete esports content.
Reskin
UX/UI
Esport
RWD
App
Restructure framework • Style proposal • Rule brainstorming • New feature planning • UI/UX design • Define design system • Design QA • Feature maintenance
2020 Q1 - 2020 Q2
Designing BitGin: A Crypto Exchange for Newcomers
BitGin is a user-friendly cryptocurrency exchange platform that seamlessly converts TWD to USDT, with a simple UX for beginners.
New
UX/UI
Crypto
RWD
Competitive Product • Plan Structure • UI/UX Design • Design System
2019 Q3 - 2020 Q2
Optimizing BTSE Wallet: Enhancing Pro Crypto Management
BTSE is a cryptocurrency exchange that offers crypto trading, investment, and CeFi products, providing tailored solutions for both retail and institutional users.
Maintenance
UX/UI
Crypto
RWD
Wallet maintenance • Blockchain tech communication • Smart contract understanding • Currency trading • Deposit and withdrawal optimization • Transfer improvement • Multi-currency maintenance • KYC optimization.
2018 Q4 - 2020 Q2
Overhauling 138 Sunbet: Engaging Younger Gamers
138 Sunbet is a gaming platform with a diverse game selection and user-friendly UX for young users.
Reskin
UX/UI
Gaming
RWD
Homepage design • Redesign game lobby • Optimize deposit and withdrawal process • Add trial games • Design game icons • Deliver designs • Write design documents • Conduct design QA.
2018 Q2 - 2018 Q3
Designing Omlet Arcade: A Pro Mobile Livestream Tool
Omlet Arcade is a live streaming App for mobile gamers, enabling one-click social media while fostering a gaming community.
Maintenance
UX/UI
Esport
App
Software
New feature design • User experience optimization • Product growth • Live-streaming software design • Unique stream overlays
2017 Q1 - 2018 Q1
Creating Micro Heart: A Sleep Health Monitoring Service
Micro Heart Biomedicine is a mattress and mattress detector designed to monitor the user's sleep health.
New
UX/UI
Service design
Health
App
Research on the elderly • Stakeholder interviews • Defining user needs • UI/UX design • Service blueprint, Business model
2015 Q3 - 2016 Q1
Driving MSI’s O2O Strategy: Designing a VR Store
Studied MSI product purchasing behavior across customer groups and created a VR store for a new online-to-offline shopping experience.
Innovation
User research
Service design
VR
Industry research • Stakeholder interviews • Field observation • Client persona • Co-creation • 3D modeling • Storyboard planning.
2014 Q3 - 2015 Q1
Innovating at MSI: Transforming Research into a Patented Product
Studying the inconveniences experienced by esports players during gaming and proposing solutions to create Dragon eye software.
Innovation
User research
UX/UI
Esport
Software
Survey screening • Preliminary interviews • Diary studies • Behavioral observation • User interviews • Workshop • Research report
I have proficiency in end-to-end design, using research to define problems and test solutions. Through service design, I map journeys and create seamless experiences. In UI/UX, I craft intuitive interfaces and streamline dev handoff with design systems and QA. By aligning design with business goals, I drive growth and user satisfaction.
I have proficiency in end-to-end design, using research to define problems and test solutions. Through service design, I map journeys and create seamless experiences. In UI/UX, I craft intuitive interfaces and streamline dev handoff with design systems and QA. By aligning design with business goals, I drive growth and user satisfaction.
My Workflow
My Workflow
Designing with purpose—matching the right method to the right moment for better product outcomes.
Designing with purpose—matching the right method to the right moment for better product outcomes.
Discover
Data Analysis
User Interviews
Discover
Define
Persona
Define
User Journey Map
Develop
Info Architecture
Develop
Wireframe
Deliver
Prototype
Deliver
Design Specification
Value Proposition
Business
Discover
Surveys
Competitor Analysis
Discover
Define
Ecosystem Map
Brainstorming
Define
Develop
Flow Chart
UI Design
Develop
Service Blueprint
Deliver
Design System
Deliver
Business
Business Model
Let’s make every step count—with the right process, together. 😉
Let’s make every step count—with the right process, together. 😉
Let’s make every step count—with the right process, together. 😉
My Design Tools
My Design Tools
Great design deserves great tech—faster workflows, clearer communication, better results.
Great design deserves great tech—faster workflows, clearer communication, better results.
Let's Connect!
Send me a message or connect on LinkedIn, I’d love to chat about new opportunities or anything design related!
LinkedIn : www.linkedin.com/in/jinguo1024
Email : guojin.studio@gmail.com
Let's Connect!
Send me a message or connect on LinkedIn, I’d love to chat about new opportunities or anything design related!
LinkedIn : www.linkedin.com/in/jinguo1024
Email : guojin.studio@gmail.com
Let's Connect!
Send me a message or connect on LinkedIn, I’d love to chat about new opportunities or anything design related!
LinkedIn : www.linkedin.com/in/jinguo1024
Email : guojin.studio@gmail.com